It seems home based business opportunities are quickly catching
on and becoming a viable option for more and more people every
year. The advantages of a home based business are evident: low
cost, flexible working hours and tax benefits, to name but a few.
But these advantages have pretty much been there for many
years, so why the sudden growth?
Why do so many people start their own home based business
right now, and why would network marketing be a good thing to
consider for so many others?
First of all there is worldwide economic uncertainty and many
economies are either facing a recession or are in the middle of
one. Turn open any newspaper and you can’t miss articles on
companies downsizing and laying off employees by the
thousands. Network marketing offers people the chance to create
a part time auxiliary income, right beside their day job.
This kind of extra income has proven a great help to many families
across the world. Of course many network marketers have made a
full time living out of their business. Some of them have made
fortunes. But this level of success, although available to anyone
who is willing to do the work, will not be for most people. Most
network marketers run a part time business for a small number of
hours a week earning them a couple hundred bucks a month.
Then there is the phenomenon of cocooning, where the consumer
tries to shield itself from all sorts of marketing messages. Do-no-
call lists are in place, making it harder and harder for companies
to get their messages across to the consumer.
Network marketing, which is based on moving a service or
product to the end consumer based on personal relationships,
delivers a strong answer to these challenges. More and more
traditional companies have discovered that network marketing is
a very cost effective way to reach consumers.
Of course we can’t forget about the internet. This technology has
greatly helped making the world smaller, making it easier to find
and disperse information. Network marketing companies have
pioneered the internet to inform, train and motivate their
The cost of home office equipment has decreased considerably.
These days you can set up a home office for just a couple hundred
bucks. Some may argue that you don’t even need that much. Any
computer with an internet connection and a phone would be
enough for most network marketers to operate their business.
This makes it affordable for everyone to start a home based
business. Compare this to the cost of running a normal business
and it becomes clear why more and more people are being
attracted to a home based opportunity.
And then there is the growing lack of trust in the corporate world.
Not too long ago, people where quite used to having a job for life.
Or at least until they decided to quit. Nowadays many people have
come to realize that job security is a joke. Too many people have
lost their jobs more than once only to find out that they were
nothing but a number to their corporate employer.
It’s not just the fact that you have to go out to find another job to
feed your family. It’s also the fact that you’ve been listening to your
employer bloating about the importance of their human assets
when in the end in turns the employees where just considered
Network marketing not only offers people a chance to create
some extra income, it also provides them with the opportunity to
get some of their dignity back. Helping them realize that they don’t
necessarily have to depend on their employers paycheck. The
support structures that many good network marketing companies
offer are a great help to individuals joining this type of business.
Not only will they receive the proper training on their company’s
products and services. They will also be educated on personal
The advantages of a home based business are evident and in the
near future we will certainly see more of it. Looking at today’s
trends in the economy it doesn’t take a genius to figure out that the
era of monolithic companies offering jobs for life has ended. It’s
time to have the courage to bet on yourself again and home based
business is a good way to do so. And for those people that decide
to take this step, taking a serious look at network marketing is just
common sense. Even in a time where common sense isn’t that