Author Archive | Steve

Marketing Mistake #3 – Trying To Be Too Perfect

The first thing you have to remember about the Internet is that you don’t have to be perfect to start making progress with Internet marketing. You just have to have a solid niche, an online presence to expose that niche, and traffic that is targeted to your chosen demographic. That means that, as much as a fancy, colorful, and perfect website is nice to have, it’s not as important as your marketing. Instead of spending thousands of dollars putting up a very complex site, think in terms of simple, fast sites that you can put up quickly and many at a time if necessary. Until you know which niche is going to be profitable for you, you may want to experiment with several sites at once that are quickly put together, don’t cost much to host or maintain, and can easily be dumped should they prove to be losers. The following elements are the basic mistakes beginners make when setting up an online presence.

YOUR NOT-SO-HOT NICHE

Hitch your passion to a profitable niche, and your chances of success increase dramatically. Do a little research before you even pick a domain name to decide what niche you want to target. This way, even before one piece of HTML code is installed onto your website, you have a good idea of how much success to reasonably expect and to avoid the losers before you spend too much time on them. Once you pick a topic or niche of interest to you, you can check out the competition just by entering search terms related to your niche on Google. Look at some of these sites, and then check them out on quantcast.com. It will give you an idea of the demographics of the site and whether they can attract sufficient eyeballs to reasonably market the niche. Pay attention to the types of products and services that appeal to that demographic. Think how you can market to the same niche, while putting your own unique twist to it. Once you have a few possibilities, start to see what domain names are available to the market.

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YOUR MANGLED DOMAIN NAME

Pick a descriptive top-level domain name that is easy to remember, flies off the tongue, and isn’t easy to misspell. Avoid hyphens and other odd characters if you can, as these are very hard for people to remember. Make it all one word. Go to GoDaddy.com and see if the domain name is available. You may have trouble with getting one- and two-word domains, as these have mostly been sold out. However, a three-word domain is still a pretty good choice and you can get these very cheaply through online domain name registrars. Pick a few good domain names that are representative of your niches and get a package to host your website too.

EXPENSIVE AND FEATURE-LESS HOSTING

There are multiple Web hosts out there that offer packages for a basic website with limited e-commerce, and they step up to include that service too. While you’re learning how to do this whole website thing, it is better for you to grab a package that puts up a website pretty quickly without too much of a learning curve on your part. You can do that by setting up a blog, which anyone can do, using WordPress.org. Hosting sites like Dreamhost.com will give you instant installations of the most popular website packages without having to learn a single line of code. Pay upfront for one year, and you avoid extra charges, including setup fees, in some cases. This way, you won’t be billed on a monthly basis, and if the website fails, you can simply let it expire and move on to a more profitable one.

COMPLICATED WEBSITE DEVELOPMENT

If you’re still stumped about what to do to get a website up and need a little HTML training, why not get someone to show you? There’s no reason you have to go it alone for this entire process, and what you don’t know, you should hire out. The idea is to get as many of these basic sites up as you can reasonably manage and leave them somewhat basic until you know whether you can drive enough traffic to them to make them profitable. Don’t worry if they don’t look perfect; just get them up quickly. If you’re worried about looks, just check out Twitter. It has got one of the most basic and ugliest interfaces around, yet there are millions of users on this site. You do want your site to look professional, but not so perfect that you spend a fortune getting it there. Keep it simple, put them up quickly, and get it done fast.

NOT UPDATING FREQUENTLY ENOUGH

Once it is up, you need to update the content fairly frequently to keep people coming back to your site. If you only update once a month, people will quickly forget to check back with you, and you will lose traffic instead of gaining it. If you get writer’s block and just don’t update the content on your site, you risk the chance of letting your site go stale. You can hire ghostwriters to add content to your blogs and websites for a small fee.

NOT USING SEO

Learn what you can about Search Engine Optimization (SEO). This way, when you hire someone to write content, it can include SEO techniques to make it search engine friendly by adding keywords that attract visitors to your site and that make you money. This is the very first step to optimizing your site so that it becomes not only popular, but a moneymaker. Without a plan to make money from the site, it will never be a success in Internet marketing.

Want to learn more? Get instant access to 300+ ‘how to’ video tutorials and discover the secrets to building a successful online business.  http://newbievideotraining.com/newbielessons 

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Marketing Mistake #2 – False Expectations Can Trip You

If you’ve heard that you can make BIG money on the Internet, it’s true. You can. Will you make it immediately? While some people appear to have done so overnight, the truth is that they have gathered those skills over time until, one day, it all came together for them. If you think that all you have to do to make money on the Internet is to put up a website and wait for people to show up, you have a set of false expectations that are completely unrealistic. Here are the three biggest misconceptions to Internet marketing that will only lead to disappointment if they’re not tempered with some common sense.

YOU CAN QUIT YOUR JOB WHEN YOU FIRST START

If you have a job, keep it. Internet marketing is best learned as a side business until it becomes more profitable. Unless you are independently wealthy, you are going to want some steady source of income while you get more real life experience with the Internet and with making money online. Set some monetary goals, but don’t make them so outlandish that they demoralize you instead of inspire you. Do you want to make an extra $500/month? If so, do you have a strategy planned to make that income. Once you reach a goal, increase it. At the point you’re making what your job offers you, quit! Then, you are at the crux of learning how to zoom way past the small amount of money that your job offers.

DOESN’T TAKE MUCH TIME TO LEARN

Internet marketing is an exciting field to learn, and if you hitch it to your passion, it will seem like fun learning and not like homework. However, if you think that all you have to do is to learn how to put up a blog, that’s just the bare minimum. You will have to learn how to get traffic to the blog and then have the right offers to create income from the blog. It’s not just the technical aspects of setting up a website that take time to learn. It’s the art of marketing online, which is even more important, that will take some time to learn. Expect that there is some work and time involved, and don’t be discouraged if at first you don’t make a single penny and spend a few weeks simply learning the ropes.

BUILD IT AND THEY WILL COME

This might have been true five years ago, but today, the Internet is flooded with competing sites. Don’t expect that you can just put up a blog or site and people will flock to it. More than likely, you’ll start off with one or two visitors a day, and then you’ll have to take action to attract traffic back to the site. That’s where learning the art of marketing starts.

Want to learn more? Get instant access to 300+ ‘how to’ video tutorials and discover the secrets to building a successful online business.  http://newbievideotraining.com


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Marketing Mistake #1 – Why Failure Sometimes Happens

Newbie Lessons

Marketing Mistake #1 – Why Failure Sometimes Happens

Getting into Internet marketing is like going into business for yourself. What most people fail to realise is that the same types of obstacles and challenges that people have when they go into business offline are the same obstacles and challenges they might face online, except in a different format. If you have difficulty selling items in a regular brick-and-mortar store, don’t think that slapping a website up on the World Wide Web is going to transform you into an instant super sales person. It won’t. Instead, seek to become a better business person all around, taking your cue from basic business practices, and then transferring those skills online to be successful.

YOUR ATTITUDE IS HALF THE BATTLE

Business is a competition, just like sports. You don’t go out to the playing field assuming that your team will lose. You don’t let a few setbacks sour you on the entire game. You give it your all until the umpire blows the whistle and the game is over. Then, there is time for regret, but until then, the game can always be turned around at the last minute.

Having a positive attitude when you go into Internet marketing is essential, just like it is when you are competing in sports. If you think you will fail, you will. There is no better self-fulfilling prophecy than someone who half-heartedly goes into business only to make excuses for why the business failed. It didn’t fail after they started doing it. It failed the minute that they didn’t believe in themselves. If you want the stamina and persistence to get into Internet marketing and to be successful, you have to understand that there will be setbacks, but you have to be able to use everything as a learning experience to finally cross that finish line as a winner.

UNDERSTAND YOUR STRENGTHS AND WEAKNESSES

Every business is a reflection of the owner who creates it, and Internet marketing is no different. If your strength is in structuring a product lineup and not in sales, then you have to get people on your team who can cover the weakness, while you cover the strength. Sit down right now and carefully assess any businesses you’ve created in the past. What were you good at? What did you fail at? Learning from failure is the key to success. Those people who fail to learn from their mistakes, as it is said, are doomed to repeat them. Therefore, you already have a fertile history of what types of obstacles you might encounter in this new venture, and can prepare an alternate plan to get you past them even before they occur.

Want to learn more? Get instant access to 300+ ‘how to’ video tutorials and discover the secrets to building a successful online business. http://newbievideotraining.com/newbielessons

Newbie Lessons


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Tips for Starting a Successful Home Based Business.

The thrill of growing your business, the freedom and flexibility to
set your own hours, and the possibilities of ever-increasing
financial rewards are all wonderful reasons to start your  home
based business.

Now that you’ve decided to start your business, you might be
wondering “How can I get it off to the strongest possible start?”
These seven tips will help:

1. Set up a separate working space in your home. It doesn’t
matter if this is a small bedroom, one part of the garage, or a
corner of the living room. The important thing is to have some
space that you can designate as your working area. This will give
you the space and room you need to craft your dream.

2. Stock your working space with materials. This sounds basic,
perhaps, but one underlying element of success is that you have
easy access to the tools, materials, and other resources you need.
Gathering everything close by also keeps you from wasting time
searching for it, so this step can be considered a time
management strategy, too.

3. Speaking of time management, your third step is to define the
parameters of your business. What days and hours will you work?
When will you market? When will you provide services or products
to clients? How will you keep all of this straight?

4. Balance action with planning. One of the most common pitfalls
to successful entrepreneurship is getting too caught up in action
without enough planning. Stated another way, this means that you
confuse “being busy” with “working on important projects.” The
best approach is to plan your next couple of goals and then work
backwards to create step by step action plans to reach them.
Once you have the plan, then it’s time to take the action.

5. Network like crazy. One of the fastest ways to grow any
business is to make connections with other people. Be sure to
share your passion and enthusiasm with others at every
opportunity. Let people know who you are and what you offer.
Remember, people can’t buy if they don’t know you’re selling.

6.Present a professional image. If you want to be treated
professionally, present a professional image. Set up a separate
bank account for your business. Install a separate phone and fax
line. Create professional marketing materials. Be courteous and
pleasant in all your customer facing interactions. Basically, be
someone people want to do business with.

7. Automate your business as much as possible. Granted, you are
just one person (right now) and might have a lot of extra time to
take care of all the details. This might work for now, but won’t work
into the future as you get busier and busier. It’s best to set up
automatic systems and processes right from the start to free up
your time to concentrate on the most profitable activities.

These simple tips will get your home business started (and
growing) in the right direction.

stevesmarketingworld.com

 

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Earn Extra Money Online From Home in Your Spare Time

Be honest. You could use some extra money, right? With things being what they are these days, we are mostly just grateful to have an income at all sometimes. Knowing what can happen in a recession, etc., has been a wake-up call for lots of people. Even when you are doing an excellent job, even when you have been with a company for years, there is no real job security. Things can happen that are even beyond the control of your employer and sometimes they have no choice for whatever reason to ‘downsize’. This is the reason you should start now to earn extra money online from home: ‘Just in case’.

In the meantime, life goes on. Things catch your eye or you remember how you always wanted to have something or to go somewhere, but you never can afford anything extra anymore. Most people are living paycheck-to-paycheck and again, they are just grateful to have a job at all. In this environment it is unlikely people will just switch jobs because they can make a little more money. So it can get almost depressing to realize how hard we work day in and day out and yet we can’t afford to really enjoy some of the ‘finer’ things in life!

You know what though? That is not really so true. You can definitely control the situation and make more money than your employer is able or willing to pay you. If you are really determined to ‘get ahead’ then why not consider how you might earn extra money from home in your spare time? What spare time? You will find it if you look for it. If you really want to make it happen you will somehow carve out some time and space to start looking at ways you can earn money online from home.

If you have a couple of hours in the evening and/or on weekends you could start the research and planning on what you could set up that would be more or less on “autopilot” (eventually). It’s “more or less” because it does take time to set it up and get it to run smoothly — and even then you have to remain somewhat engaged to keep on top of things. There is no ‘asleep at the wheel’ when it comes to earning income anywhere. You have to really focus even if it is just for those few hours.

One of the easiest online businesses to get started in (the least work, least expense and least experience required) would be affiliate marketing. This is because for a small monthly fee you get so much from an affiliate program. They are not all created equal but for the most part you should find one that includes resources as well as some level of training that would give you the necessary information for marketing and advertising (promoting) your business. They all usually provide graphics (images) and web pages for you to use, and handle support for your customer’s questions and process the actual sales transactions that you can earn commissions from.

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