The main purpose of building a website is to attract as many people as possible to visit and buy. For this reason, it is important for each internet marketer to know about traffic generation techniques that will maximize the amount of web visitors they receive. Though it may sound simple, generating a decent amount of traffic actually takes hard work and perseverance. Rarely does traffic build up overnight. In many cases, internet marketers need to sustain their efforts for several months to get recurring traffic.
Below are some of the basic strategies you can use to attract and keep more web visitors:
Keyword Research – the importance of keyword research cannot be emphasized enough. Having the right keywords will not only increase your search engine ranking, it will also help you target the most relevant web visitors. People who are really interested in your products will come back to your website and refer their friends if they are satisfied with your product or service.
Article Marketing – writing articles that are targeted to your niche will help you get direct traffic. Submitting these materials to popular article directors is particularly recommended. Why? Aside from the fact that directories are popular sources of information, a targeted article in an “authority” site can easily attain the top search engine; this will multiply your traffic many times over.
Email Newsletters – sending out email newsletters is not a new strategy. But it is now more powerful than ever. If done effectively, loyal readers will keep on coming back to your website. In addition, there is a high likelihood that these prospects will turn into buyers.
Web 2.0 Websites – these sites are incredibly popular today. Using Web 2.0 mediums such as Squidoo, Hub Pages, and social bookmarking sites to reach out to your consumers can be highly effective. Signature marketing and blog posting are also notable ways to increase traffic. By joining the web communities, you can generate immediate traffic and thousands of visits. Never underestimate the power of Web 2.0 websites because users generally give an innate level of trust to these sites.
Affiliate Marketing – it comes as no surprise that affiliate marketing is one of the best ways to increase traffic. Having a lot of affiliates can do wonders because it literally increases the “hands” that promote your business. It is said that “two brains are better than one”, in this case, having an army of experienced marketers work for you can yield high amounts of profit.
“Free Gift” Squeeze Page for List Building – every experienced marketer knows that the subscriber list is critical to internet marketing. The squeeze page enables you to build this list especially if there is a free gift such as an e-course, an ebook, or any other free information attached to it.
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