Email Marketing – Where Should I Start?

Email Marketing – Where Should I Start?

You finally realize that you need a good opt-in list. After reading countless articles and sought expert advice and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advice to the T and you still weren’t able to make a profit.

In fact, you may be losing money. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, your still losing profit. You’ll realize that after a few months when you see your statistics and sales figures.

So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight right in. You chose a topic where you think could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesn’t mean they are going to buy instantly.

Here I will offer more advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.

1) Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs.

Join forums from other sites as well. Provide expert advice and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what your business is all about.

The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.

2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.

While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.

3) Make friends with other opt-in list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people who have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust.

Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.

Building a profitable opt-in list don’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.

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Important Skills for Internet Marketing

There are a number of skills that people should acquire when they are going to start a business that involves Internet marketing. The majority are actually important for any endeavor and they are 'acquired' from within, such as determination and motivation. They are a part of self-confidence, self-esteem and the desire for accomplishment.

Other skills important for an Internet marketing entrepreneur to hone are for one the ability to stay positive - to never allow themselves to become discouraged when sales are slow or non-existent.  So this ability involves faith to always remain positive no matter what you see or don't see! Just to keep your eye on the prize and don't worry about anything else.

Another huge skill that is absolutely necessary is the ability to remain focused.  In the beginning one needs to know how to focus amid an avalanche of information, emails, claims, banners, etc. (you can almost envision flashing neon lights here). Chaos and confusion is a prevalent atmosphere that can totally overwhelm someone if they do not know how to focus only on what they need to do, and not to allow themselves to be constantly distracted.



Organization is one of those skills that you need for practically anything. To create order out of confusion. To ‘line your ducks up all in a row’ (so you know where they are). Being organized is particularly important for someone who is trying to navigate any new territory.

To have only those things that you need in the forefront and to be able to prioritize them will only be possible when all the other unrelated things are out-of-the-way.

Planning is another thing that works together with organization and focus. Just like if you went on a road trip – you would need a map or some kind of directions to get to where you want to go. It is the same with any endeavor where you hope to reach a goal – in this case a successful internet marketing business from home.

So lots of information to sift through and much easier if you can determine only the data you need to perform whatever task is at hand. If it takes making folders with labels – whether virtual or physical, this is a big help to organize your business. ‘As above so below’ – and in this connotation if you clear your desk your mind will be much more clear. If your mind is clear you will be able to function much more efficiently (accurately and quickly) to achieve your goals each day. Writing is also a key skill for Internet marketing because advertising and marketing, networking, blogging, online communications, etc, all involve writing.

It is important that you learn to express yourself clearly because for one example, if you had an off-line business people would come in the store, actually see what you have for sale, and are able to read the specs and details on the box, or to ask a you questions.

Online this is not the case, and you have to be able to convey the details clearly so as not to leave a gaping hole that may stop someone from completing the transaction until they are able to clarify whatever their question is. One should not pander to any inclination for ‘stage fright’ with regard to writing or to cop-out by saying they don’t like to write, they can’t write or any other excuse. It is one of those things you will have to learn to overcome if writing is a problem.

For some things of course you can get a ghostwriter and/or copywriters to do things for you, but in the long-run it is ultimately to your own advantage to be able to do things for yourself and to be very open and responsive in your communications with prospects, customers and Internet peers.


Benefits of Being an Internet Affiliate Marketer

There are actually many benefits of being an affiliate marketer or affiliate member of an Internet program. One of the primary benefits when you are new to Internet marketing, is the fact that the program handles the customer service for your prospects and applicants.

All you really need to do as an affiliate is marketing and advertising; and then eventually to collect your commissions. The program will handle any questions the prospect might have pre-sale, perhaps to determine the suitability or some issue that may be stopping them from joining. As well, during the application process there can be problems or issues that need to be resolved before the person can proceed.

Internet marketing is not exactly like ‘network marketing’ where there is necessarily phone or other personal contact with prospects or even customers – it may be only an impersonal email that you sent out to a list of addresses that has piqued the person’s interest and now they are doing some research with the links you provided. Usually only if a person replies to the email and asks you to phone them would you have any reason to call them (and then you should, as soon as possible, or at least respond to their email right away if they live in a foreign country or it would be a call with long-distance charges).

Some people would naturally feel uncomfortable making claims or answering questions when they are new themselves – and again this is where the program is thankfully in the driver’s seat. Feel free to refer anyone who inquires about the program directly to the program’s customer service link or helpdesk. This is always best unless you are really experienced with that program and/or Internet marketing in general if applicable.

When you are writing content for your blog, article, or other advertising, you definitely shouldn’t lie or say that you have had achievements that you have not had time to reach yet. You can definitely, however, refer to those people who have. Being able to quote an expert, and even to share proof, such as a link to an income statement or other published statistics gives what you are saying much more power than just an opinion.

Another valuable benefit of being an affiliate is that the affiliate program provides images and graphics that you can use, such as banners, sales pages, squeeze pages, and content (messages, etc). You can save a ton of money and/or maybe years of time you would have to spend to create those yourself. This is not to even mention how difficult it would be for you to create your own product or service to sell.

The affiliate program has paid for everything and they are willing to share it with you in exchange for your membership fees as well as the advertising you will do to promote them. It’s a great arrangement for everyone concerned, so don’t begrudge them, because you are getting a good deal and if you merely apply yourself the same as you would with a job, it is possible for your to earn a good income.

Of course if you have goals that include creating your own program and product you can work toward that while you gain experience and skill as an affiliate and perhaps earn some operating money for your dream business if you are able to save it rather than spend it right now.


5 Campaign Internet Marketing Tips

Internet marketing is an important tool for any company that wants to be successful and prosperous. More and more websites and companies with websites realize the importance of driving traffic to their website.

Internet marketing helps to drive this traffic. Internet marketing can raise awareness, create brand recognition, and drive traffic to a website. The idea behind Internet marketing is to catch the attention of consumers and possible customers as efficiently as possible. For many, campaign Internet marketing is the only way to do so.

Campaign marketing helps to hit your target audience in multiple ways. Campaign marketing can be an incredible tool for some, but can be an issue and nuisance for others. These five tips will help you to get your Internet marketing campaign off to the right start.

Know your Target

The most important thing for you to be able to do is to completely define and analyze your target market. If you are going to have an Internet marketing campaign you need to make sure that you know exactly who you are trying to talk to. This information will help you to effectively reach your consumers, making your marketing efficient.

Be Clear and Concise

If you want to have a successful Internet marketing campaign you need to be as clear and concise as possible. Clearly state the message that you are trying to get to your target audience. Muddled or confusing messages will render your Internet marketing campaign useless and unsuccessful.

Use Multiple Venues

There are multiple venues and mediums that you can use with Internet marketing, including online advertising, email marketing, and search engine optimization. Your campaign should include multiple venues and mediums, as you need to connect with your audience on as many levels as possible.

Work with Professionals

If you are thinking about an Internet marketing campaign you should consider hiring a professional Internet marketing company. Professionals are going to be able to provide you with the level of service that you need to have a clean, polished, and effective Internet marketing endeavor.

Have Patience

Internet marketing is not going to be instant; it is going to need time to be successful. You need to be patient and wait for the results of your marketing to fully understand the success of the campaign. You will then be able to analyze your strategy to find weak points and strong points to work with for your next campaign.

You need to make sure that you do your due diligence when attempting campaign Internet marketing. If you fail to do your research, your campaign will fail to provide benefits to your company. You need to think about your target and think about how you are attempting to reach them. You also need to think about how you are going to go about your Internet marketing tactics. Companies that cover all of these bases before attempting to market over the Internet will see the greatest benefits and the greatest success.


3 Easy Ways To Generate Website Traffic

There are literally hundreds of ways that you can generate website traffic. They all work, but what you need to keep in mind is that they may not work immediately, so start with one, master it, and then move on to the next. As you do this, you will find the ones that you like better, or the ones that work better for your business and website, or both.

Here are just three popular ways to generate website traffic.

1. YouTube. YouTube.com is one of the most visited sites in the world (with over 73 million visits per day) and its visitor numbers continue to climb. If you want to be where the people, and your potential leads or customers, are, sign up for an account on YouTube, post a video, and put your link in the description of the video. YouTube also allows you to put your website on the video itself, but it is not a do-follow link so it is just there for visual purposes. As with all of your marketing efforts, you need to do some keyword research before preparing your video. Pick a keyword that you want to use, use it in the title of your video, in the tags of your video, and in the description of your video. The video must be under ten minutes long but you can do a very effective video for under a minute, which is another great advantage to using YouTube to generate traffic to your site. It doesn’t take much time, and it’s absolutely free. If you further want to leverage your video, you can submit it to one of the video submission sites which then sends it out to other popular video sites.

2. PPC. Most people think of Google Adwords when they hear the term pay-per-click advertising. Google is the best place to start because it is inexpensive to register (only $5.00) and it currently gets the most traffic. Again, you need to pick your keywords carefully. If you have a low budget, start out with the most uncompetitive keywords, use them in the first lines of your ads and even choose for your ad to show only when someone searches exactly that keyword. This will get you fewer clicks, but they will be more targeted. Once you start gaining ground, you can start to target more competitive keywords as well. You can also try the other PPC platforms like Yahoo and Bing. They have less visitors but the bids are also less expensive.

3. WordPress. You can really use any blogging platform to get traffic to your website but WordPress is very good from an SEO point of view, meaning you can get some incredibly effective, and free, plug-ins that will help you raise the ranking of your website. Include the link to your website in your posts and when you comment on other blogs to generate website traffic.


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