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Email Marketing – Where Should I Start?

Email Marketing – Where Should I Start?

You finally realize that you need a good opt-in list. After reading countless articles and sought expert advice and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advice to the T and you still weren’t able to make a profit.

In fact, you may be losing money. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, your still losing profit. You’ll realize that after a few months when you see your statistics and sales figures.

So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight right in. You chose a topic where you think could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesn’t mean they are going to buy instantly.

Here I will offer more advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.

1) Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs.

Join forums from other sites as well. Provide expert advice and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what your business is all about.

The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.

2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.

While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.

3) Make friends with other opt-in list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people who have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust.

Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.

Building a profitable opt-in list don’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.

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Important Skills for Internet Marketing

There are a number of skills that people should acquire when they are going to start a business that involves Internet marketing. The majority are actually important for any endeavor and they are 'acquired' from within, such as determination and motivation. They are a part of self-confidence, self-esteem and the desire for accomplishment.

Other skills important for an Internet marketing entrepreneur to hone are for one the ability to stay positive - to never allow themselves to become discouraged when sales are slow or non-existent.  So this ability involves faith to always remain positive no matter what you see or don't see! Just to keep your eye on the prize and don't worry about anything else.

Another huge skill that is absolutely necessary is the ability to remain focused.  In the beginning one needs to know how to focus amid an avalanche of information, emails, claims, banners, etc. (you can almost envision flashing neon lights here). Chaos and confusion is a prevalent atmosphere that can totally overwhelm someone if they do not know how to focus only on what they need to do, and not to allow themselves to be constantly distracted.



Organization is one of those skills that you need for practically anything. To create order out of confusion. To ‘line your ducks up all in a row’ (so you know where they are). Being organized is particularly important for someone who is trying to navigate any new territory.

To have only those things that you need in the forefront and to be able to prioritize them will only be possible when all the other unrelated things are out-of-the-way.

Planning is another thing that works together with organization and focus. Just like if you went on a road trip – you would need a map or some kind of directions to get to where you want to go. It is the same with any endeavor where you hope to reach a goal – in this case a successful internet marketing business from home.

So lots of information to sift through and much easier if you can determine only the data you need to perform whatever task is at hand. If it takes making folders with labels – whether virtual or physical, this is a big help to organize your business. ‘As above so below’ – and in this connotation if you clear your desk your mind will be much more clear. If your mind is clear you will be able to function much more efficiently (accurately and quickly) to achieve your goals each day. Writing is also a key skill for Internet marketing because advertising and marketing, networking, blogging, online communications, etc, all involve writing.

It is important that you learn to express yourself clearly because for one example, if you had an off-line business people would come in the store, actually see what you have for sale, and are able to read the specs and details on the box, or to ask a you questions.

Online this is not the case, and you have to be able to convey the details clearly so as not to leave a gaping hole that may stop someone from completing the transaction until they are able to clarify whatever their question is. One should not pander to any inclination for ‘stage fright’ with regard to writing or to cop-out by saying they don’t like to write, they can’t write or any other excuse. It is one of those things you will have to learn to overcome if writing is a problem.

For some things of course you can get a ghostwriter and/or copywriters to do things for you, but in the long-run it is ultimately to your own advantage to be able to do things for yourself and to be very open and responsive in your communications with prospects, customers and Internet peers.


3 Easy Ways To Generate Website Traffic

There are literally hundreds of ways that you can generate website traffic. They all work, but what you need to keep in mind is that they may not work immediately, so start with one, master it, and then move on to the next. As you do this, you will find the ones that you like better, or the ones that work better for your business and website, or both.

Here are just three popular ways to generate website traffic.

1. YouTube. YouTube.com is one of the most visited sites in the world (with over 73 million visits per day) and its visitor numbers continue to climb. If you want to be where the people, and your potential leads or customers, are, sign up for an account on YouTube, post a video, and put your link in the description of the video. YouTube also allows you to put your website on the video itself, but it is not a do-follow link so it is just there for visual purposes. As with all of your marketing efforts, you need to do some keyword research before preparing your video. Pick a keyword that you want to use, use it in the title of your video, in the tags of your video, and in the description of your video. The video must be under ten minutes long but you can do a very effective video for under a minute, which is another great advantage to using YouTube to generate traffic to your site. It doesn’t take much time, and it’s absolutely free. If you further want to leverage your video, you can submit it to one of the video submission sites which then sends it out to other popular video sites.

2. PPC. Most people think of Google Adwords when they hear the term pay-per-click advertising. Google is the best place to start because it is inexpensive to register (only $5.00) and it currently gets the most traffic. Again, you need to pick your keywords carefully. If you have a low budget, start out with the most uncompetitive keywords, use them in the first lines of your ads and even choose for your ad to show only when someone searches exactly that keyword. This will get you fewer clicks, but they will be more targeted. Once you start gaining ground, you can start to target more competitive keywords as well. You can also try the other PPC platforms like Yahoo and Bing. They have less visitors but the bids are also less expensive.

3. WordPress. You can really use any blogging platform to get traffic to your website but WordPress is very good from an SEO point of view, meaning you can get some incredibly effective, and free, plug-ins that will help you raise the ranking of your website. Include the link to your website in your posts and when you comment on other blogs to generate website traffic.


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