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Important Skills for Internet Marketing

There are a number of skills that people should acquire when they are going to start a business that involves Internet marketing. The majority are actually important for any endeavor and they are 'acquired' from within, such as determination and motivation. They are a part of self-confidence, self-esteem and the desire for accomplishment.

Other skills important for an Internet marketing entrepreneur to hone are for one the ability to stay positive - to never allow themselves to become discouraged when sales are slow or non-existent.  So this ability involves faith to always remain positive no matter what you see or don't see! Just to keep your eye on the prize and don't worry about anything else.

Another huge skill that is absolutely necessary is the ability to remain focused.  In the beginning one needs to know how to focus amid an avalanche of information, emails, claims, banners, etc. (you can almost envision flashing neon lights here). Chaos and confusion is a prevalent atmosphere that can totally overwhelm someone if they do not know how to focus only on what they need to do, and not to allow themselves to be constantly distracted.



Organization is one of those skills that you need for practically anything. To create order out of confusion. To ‘line your ducks up all in a row’ (so you know where they are). Being organized is particularly important for someone who is trying to navigate any new territory.

To have only those things that you need in the forefront and to be able to prioritize them will only be possible when all the other unrelated things are out-of-the-way.

Planning is another thing that works together with organization and focus. Just like if you went on a road trip – you would need a map or some kind of directions to get to where you want to go. It is the same with any endeavor where you hope to reach a goal – in this case a successful internet marketing business from home.

So lots of information to sift through and much easier if you can determine only the data you need to perform whatever task is at hand. If it takes making folders with labels – whether virtual or physical, this is a big help to organize your business. ‘As above so below’ – and in this connotation if you clear your desk your mind will be much more clear. If your mind is clear you will be able to function much more efficiently (accurately and quickly) to achieve your goals each day. Writing is also a key skill for Internet marketing because advertising and marketing, networking, blogging, online communications, etc, all involve writing.

It is important that you learn to express yourself clearly because for one example, if you had an off-line business people would come in the store, actually see what you have for sale, and are able to read the specs and details on the box, or to ask a you questions.

Online this is not the case, and you have to be able to convey the details clearly so as not to leave a gaping hole that may stop someone from completing the transaction until they are able to clarify whatever their question is. One should not pander to any inclination for ‘stage fright’ with regard to writing or to cop-out by saying they don’t like to write, they can’t write or any other excuse. It is one of those things you will have to learn to overcome if writing is a problem.

For some things of course you can get a ghostwriter and/or copywriters to do things for you, but in the long-run it is ultimately to your own advantage to be able to do things for yourself and to be very open and responsive in your communications with prospects, customers and Internet peers.


Marketing Mistakes – Not Promoting Your Site

Marketing Mistakes – Not Promoting Your Site

We talked about the false expectation that if you build it, they will come. Putting out several money buckets to monetize the site for when visitors arrive is just the first step. You also have to heavily promote the site to get visitors to show up. As a single person online, you don’t have the same resources to advertise a massive campaign on television, radio, and in newsprint. Instead, your choices are going to be limited to what you can do online. Prime the pump by starting to toot your own horn as quickly as the sites go up. Have a marketing campaign set up to go with content to distribute; then when the site goes live, you can start the promotion. Here are some simple methods that you can use to promote your site online.

SET UP EMAIL SIGNATURES

Set up different email addresses for each website and add an automatic signature that promotes the site or a recently featured product or service, CPA offer, or anything else that can make money for you. Now, when people email the site and you respond, the signature is inserted and automatically promotes something of value to you and to your customer.

SEND OUT PRESS RELEASES

Write up press releases for all new products and services that you are offering and make sure to go online and add them to press release sites. You can buy a service that will take one press release and post it to multiple sites. As long as you have your Web address and what you are offering, it’s a great way to promote across the Web and to gain more traffic to your site.

WRITE INFORMATIVE ARTICLES

You can also submit informative articles to article directories for free. If you write-up a great article and it gets lots of attention, it can bring loads of traffic to your site. In the resource box included with these articles, you are allowed to post two links. Choose what you advertise there carefully and be sure to stay within the terms of agreement of the site for those links.

UPDATE YOUR SOCIAL NETWORKS

Use an automatic service like Ping.fm to send out status updates on new offerings to all of your social networks. This way, you centralize those functions, but still get the word out to everyone.

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