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Email Marketing – Where Should I Start?

Email Marketing – Where Should I Start?

You finally realize that you need a good opt-in list. After reading countless articles and sought expert advice and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advice to the T and you still weren’t able to make a profit.

In fact, you may be losing money. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, your still losing profit. You’ll realize that after a few months when you see your statistics and sales figures.

So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight right in. You chose a topic where you think could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesn’t mean they are going to buy instantly.

Here I will offer more advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.

1) Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs.

Join forums from other sites as well. Provide expert advice and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what your business is all about.

The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.

2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.

While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.

3) Make friends with other opt-in list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people who have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust.

Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.

Building a profitable opt-in list don’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.

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Marketing Mistake #3 – Trying To Be Too Perfect

The first thing you have to remember about the Internet is that you don’t have to be perfect to start making progress with Internet marketing. You just have to have a solid niche, an online presence to expose that niche, and traffic that is targeted to your chosen demographic. That means that, as much as a fancy, colorful, and perfect website is nice to have, it’s not as important as your marketing. Instead of spending thousands of dollars putting up a very complex site, think in terms of simple, fast sites that you can put up quickly and many at a time if necessary. Until you know which niche is going to be profitable for you, you may want to experiment with several sites at once that are quickly put together, don’t cost much to host or maintain, and can easily be dumped should they prove to be losers. The following elements are the basic mistakes beginners make when setting up an online presence.

YOUR NOT-SO-HOT NICHE

Hitch your passion to a profitable niche, and your chances of success increase dramatically. Do a little research before you even pick a domain name to decide what niche you want to target. This way, even before one piece of HTML code is installed onto your website, you have a good idea of how much success to reasonably expect and to avoid the losers before you spend too much time on them. Once you pick a topic or niche of interest to you, you can check out the competition just by entering search terms related to your niche on Google. Look at some of these sites, and then check them out on quantcast.com. It will give you an idea of the demographics of the site and whether they can attract sufficient eyeballs to reasonably market the niche. Pay attention to the types of products and services that appeal to that demographic. Think how you can market to the same niche, while putting your own unique twist to it. Once you have a few possibilities, start to see what domain names are available to the market.

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YOUR MANGLED DOMAIN NAME

Pick a descriptive top-level domain name that is easy to remember, flies off the tongue, and isn’t easy to misspell. Avoid hyphens and other odd characters if you can, as these are very hard for people to remember. Make it all one word. Go to GoDaddy.com and see if the domain name is available. You may have trouble with getting one- and two-word domains, as these have mostly been sold out. However, a three-word domain is still a pretty good choice and you can get these very cheaply through online domain name registrars. Pick a few good domain names that are representative of your niches and get a package to host your website too.

EXPENSIVE AND FEATURE-LESS HOSTING

There are multiple Web hosts out there that offer packages for a basic website with limited e-commerce, and they step up to include that service too. While you’re learning how to do this whole website thing, it is better for you to grab a package that puts up a website pretty quickly without too much of a learning curve on your part. You can do that by setting up a blog, which anyone can do, using WordPress.org. Hosting sites like Dreamhost.com will give you instant installations of the most popular website packages without having to learn a single line of code. Pay upfront for one year, and you avoid extra charges, including setup fees, in some cases. This way, you won’t be billed on a monthly basis, and if the website fails, you can simply let it expire and move on to a more profitable one.

COMPLICATED WEBSITE DEVELOPMENT

If you’re still stumped about what to do to get a website up and need a little HTML training, why not get someone to show you? There’s no reason you have to go it alone for this entire process, and what you don’t know, you should hire out. The idea is to get as many of these basic sites up as you can reasonably manage and leave them somewhat basic until you know whether you can drive enough traffic to them to make them profitable. Don’t worry if they don’t look perfect; just get them up quickly. If you’re worried about looks, just check out Twitter. It has got one of the most basic and ugliest interfaces around, yet there are millions of users on this site. You do want your site to look professional, but not so perfect that you spend a fortune getting it there. Keep it simple, put them up quickly, and get it done fast.

NOT UPDATING FREQUENTLY ENOUGH

Once it is up, you need to update the content fairly frequently to keep people coming back to your site. If you only update once a month, people will quickly forget to check back with you, and you will lose traffic instead of gaining it. If you get writer’s block and just don’t update the content on your site, you risk the chance of letting your site go stale. You can hire ghostwriters to add content to your blogs and websites for a small fee.

NOT USING SEO

Learn what you can about Search Engine Optimization (SEO). This way, when you hire someone to write content, it can include SEO techniques to make it search engine friendly by adding keywords that attract visitors to your site and that make you money. This is the very first step to optimizing your site so that it becomes not only popular, but a moneymaker. Without a plan to make money from the site, it will never be a success in Internet marketing.

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