Tag Archives | work from home

Email Marketing – Where Should I Start?

Email Marketing – Where Should I Start?

You finally realize that you need a good opt-in list. After reading countless articles and sought expert advice and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advice to the T and you still weren’t able to make a profit.

In fact, you may be losing money. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, your still losing profit. You’ll realize that after a few months when you see your statistics and sales figures.

So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight right in. You chose a topic where you think could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesn’t mean they are going to buy instantly.

Here I will offer more advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.

1) Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs.

Join forums from other sites as well. Provide expert advice and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what your business is all about.

The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.

2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.

While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.

3) Make friends with other opt-in list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people who have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust.

Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.

Building a profitable opt-in list don’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.

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Important Skills for Internet Marketing

There are a number of skills that people should acquire when they are going to start a business that involves Internet marketing. The majority are actually important for any endeavor and they are 'acquired' from within, such as determination and motivation. They are a part of self-confidence, self-esteem and the desire for accomplishment.

Other skills important for an Internet marketing entrepreneur to hone are for one the ability to stay positive - to never allow themselves to become discouraged when sales are slow or non-existent.  So this ability involves faith to always remain positive no matter what you see or don't see! Just to keep your eye on the prize and don't worry about anything else.

Another huge skill that is absolutely necessary is the ability to remain focused.  In the beginning one needs to know how to focus amid an avalanche of information, emails, claims, banners, etc. (you can almost envision flashing neon lights here). Chaos and confusion is a prevalent atmosphere that can totally overwhelm someone if they do not know how to focus only on what they need to do, and not to allow themselves to be constantly distracted.



Organization is one of those skills that you need for practically anything. To create order out of confusion. To ‘line your ducks up all in a row’ (so you know where they are). Being organized is particularly important for someone who is trying to navigate any new territory.

To have only those things that you need in the forefront and to be able to prioritize them will only be possible when all the other unrelated things are out-of-the-way.

Planning is another thing that works together with organization and focus. Just like if you went on a road trip – you would need a map or some kind of directions to get to where you want to go. It is the same with any endeavor where you hope to reach a goal – in this case a successful internet marketing business from home.

So lots of information to sift through and much easier if you can determine only the data you need to perform whatever task is at hand. If it takes making folders with labels – whether virtual or physical, this is a big help to organize your business. ‘As above so below’ – and in this connotation if you clear your desk your mind will be much more clear. If your mind is clear you will be able to function much more efficiently (accurately and quickly) to achieve your goals each day. Writing is also a key skill for Internet marketing because advertising and marketing, networking, blogging, online communications, etc, all involve writing.

It is important that you learn to express yourself clearly because for one example, if you had an off-line business people would come in the store, actually see what you have for sale, and are able to read the specs and details on the box, or to ask a you questions.

Online this is not the case, and you have to be able to convey the details clearly so as not to leave a gaping hole that may stop someone from completing the transaction until they are able to clarify whatever their question is. One should not pander to any inclination for ‘stage fright’ with regard to writing or to cop-out by saying they don’t like to write, they can’t write or any other excuse. It is one of those things you will have to learn to overcome if writing is a problem.

For some things of course you can get a ghostwriter and/or copywriters to do things for you, but in the long-run it is ultimately to your own advantage to be able to do things for yourself and to be very open and responsive in your communications with prospects, customers and Internet peers.


5 Campaign Internet Marketing Tips

Internet marketing is an important tool for any company that wants to be successful and prosperous. More and more websites and companies with websites realize the importance of driving traffic to their website.

Internet marketing helps to drive this traffic. Internet marketing can raise awareness, create brand recognition, and drive traffic to a website. The idea behind Internet marketing is to catch the attention of consumers and possible customers as efficiently as possible. For many, campaign Internet marketing is the only way to do so.

Campaign marketing helps to hit your target audience in multiple ways. Campaign marketing can be an incredible tool for some, but can be an issue and nuisance for others. These five tips will help you to get your Internet marketing campaign off to the right start.

Know your Target

The most important thing for you to be able to do is to completely define and analyze your target market. If you are going to have an Internet marketing campaign you need to make sure that you know exactly who you are trying to talk to. This information will help you to effectively reach your consumers, making your marketing efficient.

Be Clear and Concise

If you want to have a successful Internet marketing campaign you need to be as clear and concise as possible. Clearly state the message that you are trying to get to your target audience. Muddled or confusing messages will render your Internet marketing campaign useless and unsuccessful.

Use Multiple Venues

There are multiple venues and mediums that you can use with Internet marketing, including online advertising, email marketing, and search engine optimization. Your campaign should include multiple venues and mediums, as you need to connect with your audience on as many levels as possible.

Work with Professionals

If you are thinking about an Internet marketing campaign you should consider hiring a professional Internet marketing company. Professionals are going to be able to provide you with the level of service that you need to have a clean, polished, and effective Internet marketing endeavor.

Have Patience

Internet marketing is not going to be instant; it is going to need time to be successful. You need to be patient and wait for the results of your marketing to fully understand the success of the campaign. You will then be able to analyze your strategy to find weak points and strong points to work with for your next campaign.

You need to make sure that you do your due diligence when attempting campaign Internet marketing. If you fail to do your research, your campaign will fail to provide benefits to your company. You need to think about your target and think about how you are attempting to reach them. You also need to think about how you are going to go about your Internet marketing tactics. Companies that cover all of these bases before attempting to market over the Internet will see the greatest benefits and the greatest success.


Marketing Mistakes – Not Promoting Your Site

Marketing Mistakes – Not Promoting Your Site

We talked about the false expectation that if you build it, they will come. Putting out several money buckets to monetize the site for when visitors arrive is just the first step. You also have to heavily promote the site to get visitors to show up. As a single person online, you don’t have the same resources to advertise a massive campaign on television, radio, and in newsprint. Instead, your choices are going to be limited to what you can do online. Prime the pump by starting to toot your own horn as quickly as the sites go up. Have a marketing campaign set up to go with content to distribute; then when the site goes live, you can start the promotion. Here are some simple methods that you can use to promote your site online.

SET UP EMAIL SIGNATURES

Set up different email addresses for each website and add an automatic signature that promotes the site or a recently featured product or service, CPA offer, or anything else that can make money for you. Now, when people email the site and you respond, the signature is inserted and automatically promotes something of value to you and to your customer.

SEND OUT PRESS RELEASES

Write up press releases for all new products and services that you are offering and make sure to go online and add them to press release sites. You can buy a service that will take one press release and post it to multiple sites. As long as you have your Web address and what you are offering, it’s a great way to promote across the Web and to gain more traffic to your site.

WRITE INFORMATIVE ARTICLES

You can also submit informative articles to article directories for free. If you write-up a great article and it gets lots of attention, it can bring loads of traffic to your site. In the resource box included with these articles, you are allowed to post two links. Choose what you advertise there carefully and be sure to stay within the terms of agreement of the site for those links.

UPDATE YOUR SOCIAL NETWORKS

Use an automatic service like Ping.fm to send out status updates on new offerings to all of your social networks. This way, you centralize those functions, but still get the word out to everyone.

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Marketing Mistake #3 – Trying To Be Too Perfect

The first thing you have to remember about the Internet is that you don’t have to be perfect to start making progress with Internet marketing. You just have to have a solid niche, an online presence to expose that niche, and traffic that is targeted to your chosen demographic. That means that, as much as a fancy, colorful, and perfect website is nice to have, it’s not as important as your marketing. Instead of spending thousands of dollars putting up a very complex site, think in terms of simple, fast sites that you can put up quickly and many at a time if necessary. Until you know which niche is going to be profitable for you, you may want to experiment with several sites at once that are quickly put together, don’t cost much to host or maintain, and can easily be dumped should they prove to be losers. The following elements are the basic mistakes beginners make when setting up an online presence.

YOUR NOT-SO-HOT NICHE

Hitch your passion to a profitable niche, and your chances of success increase dramatically. Do a little research before you even pick a domain name to decide what niche you want to target. This way, even before one piece of HTML code is installed onto your website, you have a good idea of how much success to reasonably expect and to avoid the losers before you spend too much time on them. Once you pick a topic or niche of interest to you, you can check out the competition just by entering search terms related to your niche on Google. Look at some of these sites, and then check them out on quantcast.com. It will give you an idea of the demographics of the site and whether they can attract sufficient eyeballs to reasonably market the niche. Pay attention to the types of products and services that appeal to that demographic. Think how you can market to the same niche, while putting your own unique twist to it. Once you have a few possibilities, start to see what domain names are available to the market.

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YOUR MANGLED DOMAIN NAME

Pick a descriptive top-level domain name that is easy to remember, flies off the tongue, and isn’t easy to misspell. Avoid hyphens and other odd characters if you can, as these are very hard for people to remember. Make it all one word. Go to GoDaddy.com and see if the domain name is available. You may have trouble with getting one- and two-word domains, as these have mostly been sold out. However, a three-word domain is still a pretty good choice and you can get these very cheaply through online domain name registrars. Pick a few good domain names that are representative of your niches and get a package to host your website too.

EXPENSIVE AND FEATURE-LESS HOSTING

There are multiple Web hosts out there that offer packages for a basic website with limited e-commerce, and they step up to include that service too. While you’re learning how to do this whole website thing, it is better for you to grab a package that puts up a website pretty quickly without too much of a learning curve on your part. You can do that by setting up a blog, which anyone can do, using WordPress.org. Hosting sites like Dreamhost.com will give you instant installations of the most popular website packages without having to learn a single line of code. Pay upfront for one year, and you avoid extra charges, including setup fees, in some cases. This way, you won’t be billed on a monthly basis, and if the website fails, you can simply let it expire and move on to a more profitable one.

COMPLICATED WEBSITE DEVELOPMENT

If you’re still stumped about what to do to get a website up and need a little HTML training, why not get someone to show you? There’s no reason you have to go it alone for this entire process, and what you don’t know, you should hire out. The idea is to get as many of these basic sites up as you can reasonably manage and leave them somewhat basic until you know whether you can drive enough traffic to them to make them profitable. Don’t worry if they don’t look perfect; just get them up quickly. If you’re worried about looks, just check out Twitter. It has got one of the most basic and ugliest interfaces around, yet there are millions of users on this site. You do want your site to look professional, but not so perfect that you spend a fortune getting it there. Keep it simple, put them up quickly, and get it done fast.

NOT UPDATING FREQUENTLY ENOUGH

Once it is up, you need to update the content fairly frequently to keep people coming back to your site. If you only update once a month, people will quickly forget to check back with you, and you will lose traffic instead of gaining it. If you get writer’s block and just don’t update the content on your site, you risk the chance of letting your site go stale. You can hire ghostwriters to add content to your blogs and websites for a small fee.

NOT USING SEO

Learn what you can about Search Engine Optimization (SEO). This way, when you hire someone to write content, it can include SEO techniques to make it search engine friendly by adding keywords that attract visitors to your site and that make you money. This is the very first step to optimizing your site so that it becomes not only popular, but a moneymaker. Without a plan to make money from the site, it will never be a success in Internet marketing.

Want to learn more? Get instant access to 300+ ‘how to’ video tutorials and discover the secrets to building a successful online business.  http://newbievideotraining.com/newbielessons 

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